Attribute values as numbers in XML product file

Hi,

I have generated an xml file for my Woocommerce products and would like to ask why the attributes of the products have assigned number values instead of text? Here is an example:
<a name="Fragrance"><![CDATA[352]]></a>

So Fragrance is the attribute name and it should have value for example: rose, lemon, lavender etc. So in my opinion it should look like this:
<a name="Fragrance"><![CDATA[rose]]></a>

But instead there is number 352. Why is that? And is it possible to change this number into text (rose)?

Looking forward to a reply, thank you Image may be NSFW.
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