The plugin helped me create my content out of an .xml-file within seconds, saved me days for doing this manually. Lot of features, easy to use and a great support on top: I installed All Import a few days ago and was struggling with a shedule for publishing – support answered very fast and hit the point with the first answer. Again, they saved me from trial & error for hours/days…
Finally bought the pro-version and I can fully recommend it!